In Chapter 6 Rice explains how culture is made, perceived and how cool affects culture. Culture involves religion, media, literature and government. Cultures pick up images given form these categories and discourse (expression) is often influenced by culture and it’s images. Discourse can be powerful as shown by commercials, laws and music. Robert Farris Thompson believes the origin of “cool” is from West Africa where its meaning is “calmness, concillation and appeasement”. This tribe used images to portray cool. Ideas that were originally form black culture were not protected and whites used them for profit. Cool functions through clothing, music and words.
In Chapter 7, Rice explains that pop culture is a form of expression that represents ideas and reality that is : popular. Rice ponders about popularity and how ti is defined. It can be presented through music, and what is liked becomes popular and that becomes cool. It is difficult to argue what is popular- that depends on personal belief. Hip Hop originated from a collarboration of music on a turntable. Many musicians use sampling to make their music more intense or powerful. Plagarism can be called in but really every expression has sampling in its background
